• cm@highlightmarketing.com
  • 602.576.1718

Our Goal

High Lighting You

We highlight your uniqueness and voice in all of your marketing with a consistent brand, look, and feel….the right message to your ideal customers at the right time. High Light Marketing helps customers see and connect with your business through meaningful and intentional marketing with a strategic plan.


I care about your business being successful. Small business is a big thing. In order to maintain a thriving business or grow into a larger business, you must market yourself. You can’t afford NOT to because your competitors may jump ahead of you. High Light Marketing helps you stay connected through a unique plan that fits you, your budget, and your customers’ preferred style of communication.

Timing and your Team attribute to 74% of a startups success. Whether you’re a startup or have been in business for 20 years and a need a new edge in your marketing, you can trust High Light Marketing to be on your team. We will provide the right marketing with the right timing to maximize the value and the effectiveness of your marketing dollars.

Understand, Analyze, Blueprint, Strategy, Implement, Grow

Services Offered

Feel energized, focused, and revived with our marketing strategy sessions. Reach ideal customers through fresh content that positions your brand in front of your competition. Connect with humans through beautiful graphic design and engaging social media messages. Relax knowing we provide full-service marketing project management.


This is where I connect with you and fully understand who you are and who your ideal customers are while helping you fill in any gaps with your current business situation, industry, and trends. This foundational piece is a living document and the basis of what will become your marketing strategy. It’s also a chance for you and I to really get to know each other and build a great relationship. We also discuss your marketing budget. You have full control over project tasks and activities, or number of hours and length of time. I fit into your budget to meet your marketing goals!


Each strategy is unique to your brand, your voice, your customer and your budget. It can involve a variety of things: Networking, Direct Marketing, Advertising/Print, Edu Workshops, Articles/Tips, Trade Shows, Website Enhancements, and Social Media channels. This is where our creative juices flow into a plan we can implement. You can take it and run, or let us implement each component.


Your business should look GREAT, not fast and cheap. We analyze all of your current marketing (logo, website, deliverables, and social media content) provide advice and creative ideas to enhance or refresh your brand or create it from scratch. You will receive a variety of creative ideas and samples to choose from that scream your brand, fit your culture, and speak to your ideal customers. Our creative team and broker partnerships provide you the best negotiated prices with the best quality.


Whether you need something quick or fancy with high quality that “wow’s!” your customers and prospects, we organize, design, negotiate, and deliver.


Upon truly getting to know you and your team, we write with your voice, with fresh content, to attract and engage your ideal customers. We want you to be top-of-mind in your industry which requires a plan, a consistent voice, and highlighting your unique offerings and products.

Social Media

I can’t tell you the answer….you’re just going to have to meet with me. This is complicated…and ever-changing. It’s not your job to know the latest trends and the demographics of social media. Let me take this very important task off your hand.

Project Management

We’re very organized; what can I say? Priorities, timing, and great quality products….it’s what we do. Don’t let people and projects bog you down; let me take care of that!


Initial consult is free and we can discuss estimates for projects. Whether you need me for a stand-alone project or for ongoing campaigns and content, I work with your marketing needs and budget. I offer flexible options such as: Monthly Retainer Fee, Hourly, and Bundled Service Packages.


High Light Marketing Social Feed

Founder and Marketing Strategist, Charissa McCarron, loves the art of learning and enjoys sharing inspiration on marketing content, art and design, and helping businesses become leaders who inspire loyal followers.

Search a topic below or click on a funny blog, a helpful article, or an inspirational quote.

Happy customers sharing how High Light Marketing fine-tuned their marketing, redesigned their brand, and helped them connect with customers.

High Light Marketing

Work With ME

Fill out a general inquiry form or marketing project form and I will look to see if we’re a good fit for each other.  Then, we can schedule a time to talk.

  • 602.576.1718

  • 7:30am-3:30pm

Contact Us